Farm-to-Hunger Relief Programs: Farm Visibility & Recognition
After beginning a relationship with a small local farm, it is recommended that a hunger relief organization (HRO) spend some time to develop messaging and outreach materials to thank the partner farm for their hard work and contributions to the HRO and local food access. These actions not only give a show of thanks to the farms, but can also enhance their market visibility by introducing them to a wider potential customer base, especially if most of their sales are through direct marketing (farm stands, farmers markets, CSAs). Additional, greater visibility of the farmer relationship will make the farm-to-hunger relief program more concrete to stakeholders, which can help garner financial support for the program to ensure a fair purchasing relationship in the long-term.
Consider the following ideas: