2015 marks the second year of the gleaning project, but the first year for WSU Extension Jefferson County sponsorship (the previous year the gleaning project went by a different name). Therefore, a great deal of marketing was employed to promote both the concept of gleaning…
Promotional materials are a must. Develop handouts and flyers for potential volunteers and donors. Materials can inform both groups and the general public or can target one group at a time. Flyers can be a poster-like and/or pull tab. For events, it’s great to have…
A few tips on marketing to attract volunteers and donors. Target your audience. Who makes up your gleaning volunteers? At TCFB the main demographics are Generation Xers and Baby Boomers with extra time on their hands, whether they are retired, stay-at-home parents, or in between…
Garden Centers Establishing a relationship with local garden centers provides an excellent platform for promoting Plant a Row where gardeners are purchasing goods in preparation for and maintenance of their gardens. Some ways garden centers have promoted the program have been displaying posters and brochures…
Partnering with other community organisations One of the most important things a business can do is understand the wants and needs of the target audience and community. Businesses or markets that are new to a specific location should first reach out to community partners that…
Key Points Branding and name recognition are very important to the success of any nonprofit venture In rural areas, radio is an effective medium for public campaign announcements In rural areas, maintaining a social media page outside of Facebook is most likely a waste of…
The gleaning program has grown fast as the community recognizes what Kitsap Harvest does and the impacts it is able to make. We’ve only scratched the surface for pounds donated, and accessing those in need. Much of the information referring to marketing and visibility are…
When you first start your program, you will want to reach out to the media to raise awareness about your program. If you are in a larger organization like Hopelink, work with the communication team to harness their expertise and already established relationships with media…
Community Engagement Events Pruning and fruit tree care workshops, cooking demonstrations and garden workshops, panel discussions, book clubs, film showings are just some of the possibilities. In addition to getting the word out to potential volunteers and donors, the greatest benefit from these events was…
Community Services of Moses Lake did not to turn down any gleaning opportunity the first year. If the donation created saturation for a specific type of produce locally, efforts were made to distribute large quantities of that commodity to another part of the state using…