Written by Lorie Bonham, Strategic Programming and Expansion Manager VISTA. The key to developing a realistic and achievable communications plan is starting with an honest discussion about why communication matters to the organization. What works for one organization may not work for another, and what…
Focused on building a resilient local food culture, GULB focuses most of its marketing members in community members and tries to build partnerships with local businesses.
After beginning a relationship with a small local farm, it is recommended that a hunger relief organization (HRO) spend some time to develop messaging and outreach materials to thank the partner farm for their hard work and contributions to the HRO and local food access.
Boston Area Gleaners relies on marketing and communications not only for garnering support but also for advocacy, community-building, and solidifying a local organizational identity.
Iskashitaa is promoted in a variety of ways in order to reach the full scope of the clientele involved in their organization. This includes focusing attention on the various modes of communication necessary to be visible in refugee communities and other Tucson interest groups.
These are the most successful marketing strategies used by the Garden Share program at Community Food Share: • Word of mouth was one of the most successful ways to get volunteers into the Garden Share programs. Volunteers that were already part of Community Food Share’s work were interested in how to get involved in other ways..
The second year VISTA took on the role of creating handouts, flyers and posters through Microsoft Office for the classes and demonstrations that were offered by the Community Food department. The templates for all these advertisements were saved to the host site’s server so that they can be replicated and reused for future programs..
Raising awareness and recruiting volunteers take a significant amount of planning time when done correctly. When engaging community members, it’s important to have a strategy behind your interaction..
The donor relations efforts are both components of SoSA’s overall marketing and visibility efforts. Volunteer and donor outreach and maintenance is in and of itself marketing. Tabling at conferences, visiting farms and distribution centers, and donating produce all highlight the efforts and significance of gleaning..
Urban Abundance harvests and tends backyard and community orchards in Clark County, WA. With just one staff person for outreach and programming, it helps to be intentional and realistic about marketing strategies, and leveraging community partnerships remains paramount to outreach efforts.