Key Points Branding and name recognition are very important to the success of any nonprofit venture In rural areas, radio is an effective medium for public campaign announcements In rural areas, maintaining a social media page outside of Facebook is most likely a waste of…
The gleaning program has grown fast as the community recognizes what Kitsap Harvest does and the impacts it is able to make. We’ve only scratched the surface for pounds donated, and accessing those in need. Much of the information referring to marketing and visibility are…
When you first start your program, you will want to reach out to the media to raise awareness about your program. If you are in a larger organization like Hopelink, work with the communication team to harness their expertise and already established relationships with media…
Community Engagement Events Pruning and fruit tree care workshops, cooking demonstrations and garden workshops, panel discussions, book clubs, film showings are just some of the possibilities. In addition to getting the word out to potential volunteers and donors, the greatest benefit from these events was…
Community Services of Moses Lake did not to turn down any gleaning opportunity the first year. If the donation created saturation for a specific type of produce locally, efforts were made to distribute large quantities of that commodity to another part of the state using…
Community Harvest promotes its visibility in the community by engaging in as many outreach and marketing opportunities as possible. The majority of the program’s marketing activities include tabling at farmers markets, service fairs, and other community events, as well as presenting to service and school…
The Greater Wenatchee Area has an abundance of agricultural outlets, particularly with regards to tree fruit. In order to engage larger, local agricultural companies, Community Harvest contacted large packing and processing facilities such as Stemilt, Crunch Pack, and Tree Top. A memo was sent to these…
There are many different ways to engage your community with your organization. Try different tactics to draw people in, because once you do, they will be glad to learn about what you’re doing! Table at popular community events. Make your display vibrant, inviting, educational and…
Written by Jordyn Egbert, Fundraising and Development Specialist VISTA. Updated by Vera-Camille Ingressa, Fundraising and Development Specialist VISTA. To effectively establish and showcase your organization, it’s important to be intentional about your outreach efforts. City Fruit uses the following strategies to engage with the public:…
Walla Walla is a small, tight-knit community. Word of mouth and general visibility at events are the best marketing tools. BMAC has been most successful at conducting outreach at the farmers’ market and making direct calls. Prioritizing a booth at the market every weekend is a…