Marketing and Visibility with WSU Jefferson County Extension
- Piggyback on the email lists of other established groups. For example, Jefferson County Gleaning project sent gleaning opportunities and updates to a local sustainability group, which sends weekly email announcements to a large email group. Another source of volunteer crossover was found through local Retired Senior Volunteer Program (RSVP) members. This source proved to be an amazing contribution to the gleaning program.
- Table at various establishments and events to increase general visibility. Jefferson County Gleaning tabled at food banks, a volunteer fair, a county picnic, and a small town fair. Other ideas of places to table your project are farmer’s markets, school fairs, farm tour headquarters, on a donor farm during a farm tour, outside grocery stores, or any community event.
- Find a local radio or TV program in your town that might be interested in having a representative on to talk about gleaning – this is a fun and old-fashioned way to spread the word! The gleaning coordinator had the opportunity to talk on a radio show about Jefferson County Gleaning, and what gleaning is all about, and let people know that community involvement is integral to the success of the project.
- Self-promotion in the local newspaper is another good way to let folks know what gleaning is and how to get involved. It is also a good way to help promote the donor farms where gleaning occurs. Contribute articles and photographs.
- Post fliers and handouts about your program.
In all of your marketing strategies, be clear about what gleaning is and the ways your community can be involved. Offer a number of options of how to get involved, as this is more inclusive of a larger audience and will hopefully interest more folks.