City Fruit’s Community Outreach VISTA is different than most other Harvest Against Hunger VISTA members because there is no direct relationship with the people who own the fruit trees, save for occasionally interacting with them at residential volunteer harvests.
City Fruit’s Harvest Manager is responsible for maintaining relationships with residential tree owners. The Harvest Mananger contacts tree owners at the beginning of the year to see if they want to keep their tree registered, schedules a time to harvest fruit, and thanks them for their donation to feed food-insecure Seattleites.
People or businesses who make financial donations or in-kind donations receive hand-written thank you notes, personal way of showing appreciation and creating stronger relationships with donors.
City Fruit has a growing Salesforce database used to track monetary donations, fundraising, pounds of produce harvested, where the gleaned produce was donated, and volunteer hours. This is equally helpful with planning volunteer events and tracking their hours as it is with maintaining up-to-date information on donors.